About this event
Designed specifically for trade association marketing professionals and those with marketing responsibilities as part of their wider remit, this interactive workshop will provide actionable strategies to help you navigate budget constraints, resource allocation and strategic planning for 2027.
Through expert-led insights and group discussion, attendees will learn how to maximise their marketing budgets and optimise operations for the year ahead.
Key topics covered in this session include:
- Maximising Marketing Budgets:
Proven techniques to stretch your marketing spend, reduce unnecessary overhead and ensure every pound invested generates measurable return for your association.
- Getting the Foundations Right:
Establishing robust strategic baselines, refining core brand messaging and auditing existing infrastructure before committing budget to new campaigns.
- In-house vs. Outsourcing:
A practical framework to evaluate team capabilities, helping you decide which specialised skills to outsource and which core activities to maintain internally.
- Setting Realistic KPIs for 2027
- Questions and Discussion
Sponsored by ICG Strategic Marketing Agency
This event is for TAF members only.
