About this event
Gift cards can offer trade associations a powerful way to promote their sector, create tangible member value and give consumers a simple way to spend across multiple businesses.
In this webinar, Hannah Shimko, MD of the Gift Card and Voucher Association, will be joined by Jamie Snelgrove, former gift card lead at Theatre Tokens and now independent consultant, and Stuart Boon, long time gift card expert of Boon & Boon, to explore what makes a successful sector-wide gift card proposition. Drawing on real-world experience, they’ll look at the commercial opportunity, branding and consumer proposition, member engagement, and the practical considerations associations need to think about before launching a scheme of their own.
This event is for TAF members only.
