We are the trade association for the UK's games and interactive entertainment industry; a not-for-profit, representing businesses from micro studios to multinationals, developers, publishers and service companies, working across online, mobile, console, PC, esports and immersive. Its our mission to make the UK the best place to make, sell and play games. Ukie is the oldest video games and interactive entertainment trade body in the world. Since its foundation in 1989, originally under the name of ELSPA, Ukie has sought to make the UK the best place to make, play and sell video games. Ukie advocates every day on behalf of the sector. It helps its membership with a number of business support services. It speaks on a daily basis with press to tell the story of the sector. It champions the industry, and fights its corner, in government. It also builds for the future through its pioneering education programme, diversity initiatives and parental advice site www.askaboutgames.com. The organisation now represents nearly 500 businesses across the UK including major video game platforms, international publishers, home grown heroes, independent developers and the vast array of service providers who keep the sector going.