In 2019 the SIA expanded to form the SIA Retail Group of independent stove and fireplace retailer who support the SIA Retail Group pledge to promote the latest low carbon, low emission, Ecodesign Ready appliances, and to provide first class sales and technical advice to customers backed up with continuing after-sales support.With an ever expanding list of members, the SIA is able to represent the stove industry with government departments such as Defra and BEIS, the Scottish Parliament and the Welsh Government. These government departments, local authorities and other regulatory bodies recognise the SIA as the voice of the industry. They now regularly contact the SIA for the industrys viewpoint. The SIA represents the UK in CEFACD, the European stove association, which communicates the European stove industry view to the European Commission. The SIA is also a member of BioEnergy Europe and works closely with HETAS and Woodsure. The SIA has established strong contacts with the academic community covering a number of universities and academics across the UK. From the outset, the SIA has sought to inform the public and the government about the carbon saving benefits of wood burning stoves. The SIA has also successfully shown that modern clean burning stoves can reduce particulate emissions (PM) from wood burning compared to open fires and older wood burning stoves, through the Ecodesign Ready scheme