This training course will provide an easy-to-use toolkit for trade associations of all sizes to use to maximise the impact of their lobbying.
Attendees will be given practical advice on how to implement best-in-class lobbying campaigns that cover research and intelligence gathering, messaging, strategy and wider tactics of engagement.
This session will be run by Michael Burrell, one of the UK’s most experienced public affairs trainers. A former political journalist, who covered both UK and EU politics, Michael founded the UK lobbying firm, Westminster Strategy, and held senior public affairs roles at Edelman and APCO Worldwide. He is currently a self-employed consultant.
Michael has provided UK, EU and global public affairs advice, crisis management and media relations counsel to businesses, trade associations, professional bodies, charities, governments and regulatory bodies over a long period, often at chairman and CEO level.
His experience encompasses many sectors including aviation, education, energy, the environment, financial services, pharmaceuticals, technology and telecommunications. The wide range of clients whom he has advised includes Airlines UK, the Airport Operators Association, Aviva, BT, the Foreign & Commonwealth Office, Gazprom, Microsoft, Pfizer and Samsung.
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