Marketing and Events Executive - British Promotional Merchandise Association, Cambridge

REPORTING TO:                     Director General

 

PURPOSE OF JOB:                  Implement the communications and event strategy of the BPMA

                                                 

 

OVERALL RESPONSIBLTIES

 

Ensure the BPMA event budget is met and main goals delivered

 

Success will be measured by:

1.    The delivery of the KPIs on events and marketing comms

2.    Increase the media coverage of the BPMA

3.    Success of the BPMA Initiatives 

 

Main day to day duties

1.    Prepare and execute the marketing comms plan

2.    Manage website content with support of Board director

3.    Co-ordinate content and adverts for Product Media magazine

4.    Manage Product Media magazine subscription list

5.    Manage BPMA data lists

6.    Write relevant press releases and communicate to press contacts

7.    Create member feedback and end-research surveys need for events

8.    Manage member blogs and content curation

9.    Create all marketing collateral for relevant membership activities and benefits

10. Organise and execute the BPMA Christmas lunch

11. Organise and execute the BPMA Annual awards dinner

12.  Manage the relationships with end-user exhibition organisers such as MWL and B2B marketing shows

13.  Plan and manage all BPMA exhibition stands at trade events

14.  Process members UKTI applications for PSI trade exhibition

15.  Create and maintain a 12month event calendar

16.  Co-ordinate PPW and end user task force

17.  Assist with the student design competition

18.  Represent BPMA at various industry events and exhibitions

 

 

HOURS REQUIRED

09:00 – 17:30 (Monday-Friday) office based.  Exhibitions and events will require additional time outside normal working hours.

 

Skills/Abilities required:

Proficient in using a computer (especially Word, Excel, Outlook, Powerpoint)

Good attention to detail

Good organisation skills

Able to work under pressure to meet tight deadlines

Team player

Excellent written and verbal communication skills

Ability to delegate and motivate others

Good leadership skills

Effective sales and marketing skills