Event Strategy & Content Marketing

28/11/19 09:30

Putting events at the centre of your marketing strategy

An event is the only marketing tactic that leverages face to face interaction with a select audience. Effectively delivered, an event can be a great way to communicate a message, connect with existing or new audiences and improve brand awareness. It can also offer a unique opportunity to create fresh and exclusive content opportunities that can extend the lifecycle of your events and support your business growth.

This course will begin by exploring how the planning and delivery of a meaningful event can complement existing marketing strategies. It will help you identify the story’s you want to tell and the information you want to share. It will also help identify the best ways to package your content and the marketing channels best suited to your business to attract and retain your audience.

This session will explore:
• How to create a clear and meaningful event strategy • Understanding your audience • The event life cycle • The use of events at as marketing tactic • Designing your event content strategy • Creating an effective content marketing plan • Seeking and supporting contributors • Managing content production, distribution and engagement
Who is the course for? This event strategy and content marketing course is aimed at those with a remit or interest in promoting their business through communications, marketing, social media and events. It would also be suitable for anyone who would like to add to their skills set especially in the areas of strategy development, content creation, production and planning. Trainer Sarah is the founder of Sarah Halfpenny Events, an event management company providing consultancy, advice, guidance and practical support covering all aspects of event design and production, planning and logistics, event marketing and content delivery.

Sarah Halfpenny is a successful event professional who has planned, developed and delivered over 200 events across the UK, Europe and the USA. Spanning 19 years, Sarah has trained, mentored and supported over 100 event professionals covering all aspects of event management, event marketing, content marketing and sponsorship.

Drawing on her experience, Sarah delivers both an informative and practical session which can be applied to any business large or small.

09.30 – 16.30
Lunch and all refreshments included.

Thursday, 28 November

99 Bishopsgate

£275 + VAT per person

To reserve your place on this workshop please email jshein@taforum.org ASAP

Cancellations must be made in writing to jshein@taforum.org by Monday, 28 October 2019, we cannot offer a refund after this date.

TAF is not liable for any travel costs associated with our events.


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