Event Management Training Course

19/04/18 09:30


A well-constructed and delivered event can stimulate real growth and development within an organisation. It is often the only marketing tactic that leverages face to face interaction with a selected audience. Effectively delivered, an event has the potential to communicate key messages, increase brand awareness and provide learning and development opportunities. They can also be used to help foster new partnerships, build your membership community and increase engagement and loyalty.
Whether you organise events throughout the year or are embarking on your first, this training session is designed to help you understand the elements that create a strong and effective event strategy.

• You will gain a clear understanding of how to create a clear and meaningful event strategy
• You will gain a full understanding of the event life cycle
• You will gain an understanding of event project management process and techniques
• You will gain an understanding of how to organise a successful event.

Course Content

Defining your Event Strategy
• Constructing the Event Brief
• Defining event objectives
• Defining event benefits
• Understanding the audience profile
• Designing the correct Event format

Event Sponsorship
• Creating a sponsorship package
• Researching event partners and sponsors
• Managing key stakeholders and sponsors

Event Content
• Selecting Topics
• Selecting Speakers
• Planning your content (Social Posts, Photos, Video, Press)
• Identifying content marketing channels
• Content production and scheduling
• Story telling post event

Event Marketing
• Defining the ‘why’
• Articulating the benefits of attending
• Crafting the marketing messages pre, during and post event
• Understanding marketing channels
• Scheduling your marketing

Building a Project Plan
• Defining tasks, roles and responsibilities
• Time scales, milestones and contingency

Budget and Financial Controls
• Creating an event budget
• Understanding income and expenditure
• Budget control

Selecting Suppliers
• Supplier research and selection (Venues, catering, entertainment etc.)
• Supplier and stakeholder management
• Contracts and agreements

Delegate Management
• Delegate Registration
• Joining Instructions
• On site meet and greet
• Follow up and feedback

Event Logistics
• On site schedule (Delivery’s, set up, pack down)
• Risk assessment
• Health and safety
• Staffing

Post Event Activities
• Post event close down procedure
• Delegate feedback
• Content production and scheduling
• Marketing messages
• Review and reconcile budget

About the Trainer
Sarah is an event strategist, creative thinker and logistics manager. Working within the events industry since 2001, she has planned, developed and delivered a range of events from large conferences and exhibitions to small seminars and breakfast briefings.
Sarah now runs Sarah Halfpenny Events, which provides advice, guidance and practical support, training and mentoring covering all aspects of event management from strategy to delivery.
Drawing upon her experience, Sarah delivers both an informative and practical session which can be applied to any event big or small. www.sarahhalfpennyevents.com

Thursday, 19th April 2018

09.30 – 16.30
(Catering will be provided throughout the day)

6 Bevis Marks,

£275 + VAT per person

Cancellations must be made in writing to emarriott@taforum.org by 5th April 2018, we cannot offer a refund after this date.
The Trade Association Forum is not liable for any travel costs associated with our events.

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