TAF would like to invite you to a Luncheon with Sarah John, Chief Cashier and Director of Notes at the Bank of England. COST OF ATTENDANCE £145 + VAT per person. Please note: This is a TAF members only event Speaker Biography: Sarah John is Chief Cashier and Director of Notes at the Bank of England, responsible for the issuance and circulation of banknotes. Sarah joined the Bank in 1999 after completing a degree in economics at Cambridge. She worked in a variety of risk management roles...
Shepherds' of Westminster
Exploring, in one-day, more advanced social media topics including how and why people engage in social media and how to make content go viral. What is it? Social Media is now an established part of the marketing mix. It’s surprising then, that most businesses still struggle to generate a Return on Investment (R.O.I.) from their social efforts. This advanced workshop is designed to help change all of that. The course is designed to help you build a solid foundation for Social Media success. The...
Looking Beyond the Transaction It’s no secret that many businesses benefit from having a sponsor on board to support a program, initiative or event. A well-managed sponsorship agreement can certainly provide financial reward, encourage engagement and help promote your activities and brand to new audiences. Seeking a successful sponsorship agreement though is more than just a simple transaction. This course will help you identify and explore opportunities that can really benefit your business...
The Psychology of Member Engagement Master the Art and Science of Persuasion Why do some benefits capture your members’ attention while others flop? What makes members engage with certain services again and again and others never at all? Is there an underlying pattern member behaviour? In this unique TAF training course, you are offered new insights into the art of winning members over. When it comes to engaging members, success can begin before you say a word. It isn't just what you say or...
Putting events at the centre of your marketing strategy An event is the only marketing tactic that leverages face to face interaction with a select audience. Effectively delivered, an event can be a great way to communicate a message, connect with existing or new audiences and improve brand awareness. It can also offer a unique opportunity to create fresh and exclusive content opportunities that can extend the lifecycle of your events and support your business growth. This course will begin by...